Everyone’s on the SEO predictions so thought I would do one too. Spent most of the Christmas break watching Breaking Bad and not thinking about SEO. I dislike Walt. Still not sure if 2012 was a good year for SEO? Good useful content prevailed over crappy […]
May 18, 2013
Google Doing Stuff
Few things which has caught my eye recently: Getting rid of Instant Preview due to low usage and pushing G+ with the option to share the URL: Conversions added to Google Analytics Real Time: Sleeker design in Google Adwords: Pulling what seems to be the brand tagline in Google US: Combined Google Direct and Wikipedia, […]
April 7, 2013
Parallax Sites and SEO
Your designer has been on Pinterest too much and wants to implement a parallax design …. Here’s how to convince them to stop for the sake of SEO: Loading speed Google likes the quick sites and is a ranking factor. Parallax sites are image heavy and take […]
March 9, 2013
Ignoring Google Plus is Stupid
It has been nearly been 2 years since Google + launched but still remains an underused channel for brands. Whilst most have a presence now, many don’t post regularly or with unique content and sort of just do it because they feel they have to. Digital Marketers were skeptic because of the failure of Google Buzz but […]
February 8, 2013
Why Small Brands Shouldn’t Advertise With Twitter
Last year Twitter rolled out its ad product across Europe (http://goo.gl/JP569) and like many other marketers I got in my application and waited ….. I’ve never been totally convinced with social media advertising but if your competition have a presence you just have to do it. This article highlights what […]
January 20, 2013
How to Influence Google Suggest
Ads in newspapers and TV which encourage people to search for your brand a certain way rather than giving the specific campaign URL’s Use Mechanical Turk to get a workforce to search for your brand a certain way Ask people on social channels to search for your brand a certain way. Try enticing with a […]
November 10, 2012
Searchmetrics US Ranking Factors 2012
Main takeaways Social data equals high rankings basically. It is said that having more socal shares gets you in front of more people thus more links I think it’s the raw number of Likes and Tweets which is the ranking factor Don’t be too concerned with missing out on followed exact match links, a mix of […]
November 9, 2012
Annie Cushing’s Must-Have Tools
Well, this is quite a list! https://docs.google.com/spreadsheet/lv?pli=1&key=0AlgVNSddFpwxdE9rbUZzVEVock5tODFOVWVqellWaWc&f=true&noheader=true&gid=0 Here are my highlights SEO Analysis Domain Links Keywords Competitor Tracking Social
October 5, 2012
How the Internet Can Save the High Street – Econsultancy Report
Key points from the recent report: http://econsultancy.com/uk/reports/how-the-internet-can-save-the-high-street Is your website answering key questions? Make sure your site holds information about your store, your products, opening hours, contact details, location, details of products, in store promotions etc. Store finders Store finders, whether mobile or web-based, help users to locate your various branches, normally through a postcode […]
October 2, 2012
Marketing Techniques in Search
This article looks at two marketing techniques and how they can applied to Search Marketing. My techniques of choice are SOSTAC and SWOT. I’m a big fan of using wider marketing techniques in Search, reminds stakeholders that we actually do marketing and we’re not wizards! Search Marketers SHOULD be involved in all aspects of company marketing but the minute we start chatting […]
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January 20, 2013
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