September 30, 2013

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Choosing a Brand Name


When starting a business SEO normally is an after thought but why not think about SEO from inception?  This article looks at SEO considerations when choosing a brand name. Alphabet Could you brand start with an ‘a’ so they appear top on most directories and other lists.  The higher your link on the page the […]

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July 10, 2013

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International SEO Checklist From SEOMoz


Read the full post from SEOMoz here

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May 18, 2013

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Google Doing Stuff


Few things which has caught my eye recently: Getting rid of Instant Preview due to low usage and pushing G+ with the option to share the URL: Conversions added to Google Analytics Real Time: Sleeker design in Google Adwords: Pulling what seems to be the brand tagline in Google US: Combined Google Direct and Wikipedia, […]

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April 7, 2013

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Parallax Sites and SEO


Your designer has been on Pinterest too much and wants to implement a parallax design ….                 Here’s how to convince them to stop for the sake of SEO: Loading speed Google likes the quick sites and is a ranking factor.  Parallax sites are image heavy and take […]

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March 9, 2013

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Ignoring Google Plus is Stupid


It has been nearly been 2 years since Google + launched but still remains an underused channel for brands.  Whilst most have a presence now, many don’t post regularly or with unique content and sort of just do it because they feel they have to. Digital Marketers were skeptic because of the failure of Google Buzz but […]

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February 8, 2013

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Why Small Brands Shouldn’t Advertise With Twitter


Last year Twitter rolled out its ad product across Europe (http://goo.gl/JP569) and like many other marketers I got in my application and waited …..           I’ve never been totally convinced with social media advertising but if your competition have a presence you just have to do it. This article highlights what […]

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January 20, 2013

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How to Influence Google Suggest


Ads in newspapers and TV which encourage people to search for your brand a certain way rather than giving the specific campaign URL’s Use Mechanical Turk to get a workforce to search for your brand a certain way Ask people on social channels to search for your brand a certain way.  Try enticing  with a […]

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January 20, 2013

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SEO Predictions for 2013


Everyone’s on the SEO predictions so thought I would do one too.  Spent most of the Christmas break watching Breaking Bad and not thinking about SEO. I dislike Walt. Still not sure if 2012 was a good year for SEO?  Good useful content prevailed over crappy tactics but it was difficult to just do SEO […]

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