Numbers look big and words meaningless! So what does it all mean?! First thing do is to correct to go into the ‘HTML Suggestions’ section and fix duplicate tags and indexable issues. Now to the crawl errors. These are the reasons why fixing these should be a big priority: Lose of link juice if external [...]
May 7, 2012
Ranking #1 for Multiple Keywords
You should have one keyword target per page and this term should be the most relevant and bring in good qualified traffic. Your second and third keyword targets should either be a longer tailed variation or a related phrase e.g. if the keyword target is “Gifts for Her” then the longer tailed would be “Special [...]
May 6, 2012
Big Brand SEO
This article outlines the most important elements of big brand SEO. Integration and Communication SEO’s need to know all marketing activity not just digital but above the line too Involve SEO ppl in meetings, sneak peeks and demos so we can get an idea of how to optimize the landing page(s) and the types of [...]
May 5, 2012
Building a Natural Backlink Profile
This article looks at the variations in anchor text needed in order to show a healthy natural backlink profile and which entities to use for each of those variations. There is eagerness to always go for that exact match in order to help with rankings but brand and partial links can be valuable in terms [...]
May 5, 2012
My Favourite Chrome Extensions
Visualize Any Websites Traffic Estimates daily traffic of any website. Pretty cool how they compare traffic to populations and visualisations of numbers; bit pointless but cool. https://chrome.google.com/webstore/detail/idejobllggpnideojckehjcnohfgpldi Firebug Lite Quick page mockups. Was one of my favourite Firefox add-ons. https://chrome.google.com/webstore/detail/bmagokdooijbeehmkpknfglimnifench SEO Site Tools On and off page stats plus social stats. Very good. https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc PageRank Status Shows [...]
May 5, 2012
Social Bookmarking
Why: Indexing: Search engine spiders crawl popular social bookmarking sites often so submitting your content gets your content found and indexed faster Traffic: If you have great content then use social bookmarking to get yourself in front of more people and using descriptive titles, descriptions and relevant tags increases your click throughs. Also shows you [...]
May 5, 2012
SEO Dictionary
200 Status OK: Request for page, image etc successful i.e. found and loaded in the browser 301 Moved Permanently: Permanent redirection of a file 302 Moved Temporarily: File temporarily located at another URL 404 Not Found: The server was unable to locate the URL Absolute Link: A link which shows the full URL of the [...]
April 20, 2012
Search Songs
Web Ballin by Winston Media Greatest ever SEO music video. No-one will top this! Quite catchy and not cringe worthy at all – in my head this is what it is like to work in SEO Paid Search 101 by Poetic Prophet I like this. Grads shouldn’t listen to this guys videos as part of [...]
April 8, 2012
A Look at Rich Snippets
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.
April 7, 2012
How Does Google Know My Brand?
Google uses a variety of signals to determine brand queries and thus serve the brand. For example; you enter “Nike” – you expect to be served Nike as the top result and you are but Google doesn’t have a list of brands on its database and match up terms to stored URL’s. Google looks at [...]
May 7, 2012
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