Building a Natural Backlink Profile

This article looks at the variations in anchor text needed in order to show a healthy natural backlink profile and which entities to use for each of those variations.

There is eagerness to always go for that exact match in order to help with rankings but brand and partial links can be valuable in terms of the overall macro goals.

Brand

For example:

• Digitalmarketing24
• www.digitalmarketing24.com
• Digital Marketing 24
• Asaad Dookhy Digital Marketing 24

Where to use:

• Partners and suppliers
• Company social media profiles e.g Facebook
• Company profiles e.g Google Places
• Employee social media profiles e.g LinkedIn
• Agencies you have hired e.g website design agency

Undirected

For example:

• Click here
• http://digitalmarketing24.com/

Where to use:

• Never ask for this kind of link but I wouldnt ask the webmaster to change it unless the linking domain was a highly relevant authority

Exact match

For example:

• Digital Marketing Tips

Where to use:

• Paid directories
• Internal links
• Editorial links on external blogs
• Links in press releases
• Links in articles

Exact match with brand

For example:

• Digital Marketing tips – Digitalmarketing24

Where to use:

• Blogroll/ links section
• Social Bookmarking

Partial match

For example:

• Tips for great digital marketing campaings

Where to use:

• Links in articles

Partial match with brand

For example:

• Tips for great digital marketing campaigns from Digitalmarketing24

Where to use:

• Blog comments
• Forum comments

Related terms

For example:

• Online marketing tips

Where to use:

• Internal articles
• External editorial articles

For example:

• Online marketing tips – Digitalmarketing24

Where to use:

• Blogroll/link section

No-follow

Where to use:

• Social media
• Social bookmarks
• Wikipedia